diff --git a/AGENTS.md b/AGENTS.md
index 9e0d066..6dc6a12 100644
--- a/AGENTS.md
+++ b/AGENTS.md
@@ -166,11 +166,12 @@ tests/__snapshots__/     # formatter snapshot golden files (toMatchSnapshot)
   `{repo}{#number}: {subject}` (e.g. `acme/widget#7: Add feature`). Repo comes from
   `payload.repository.full_name`; fall back to `t("common.repository")` when missing.
 - Only the repo head is hyperlinked (never the whole title). Drivers split the title via
-  `splitMessageTitle`/`repoUrlFromMessage` (`server/lib/formatters/helpers.ts`): the Discord
-  embed title is `{repo}{#number}` linked to the repository URL and `: {subject}` renders as
-  the first description line; Telegram keeps the one-line title with an inline repo link and
-  a plain subject. Messages without a colon separator (a `:` followed by a space) keep the
-  legacy whole-title link — use colon-free wording for such titles.
+  `splitMessageTitle` (`server/lib/formatters/helpers.ts`): the Discord embed title is
+  `{repo}{#number}` linked to the event's object URL (`message.url`, e.g. the issue/PR/comment
+  `html_url`) and `: {subject}` renders as the first description line; Telegram keeps the
+  one-line title with an inline repo link and a plain subject. Messages without a colon
+  separator (a `:` followed by a space) keep the legacy whole-title link — use colon-free
+  wording for such titles.
 - Do NOT use `"Comment on org/repo"` / `"Review on org/repo"` prefixes. Comments, reviews
   and inline comments use the same `{repo}{#number}: {title}` title as their parent object.
 - All event-specific emoji live in `server/lib/formatters/` (via the `emojiPrefix` helper), never in
diff --git a/server/lib/drivers/discord/render.ts b/server/lib/drivers/discord/render.ts
index 6576ae9..cfd5762 100644
--- a/server/lib/drivers/discord/render.ts
+++ b/server/lib/drivers/discord/render.ts
@@ -6,7 +6,6 @@ import {
   MAX_FIELD_VALUE,
   MAX_FOOTER,
   MAX_TITLE,
-  repoUrlFromMessage,
   splitMessageTitle,
 } from "../../formatters/helpers";
 
@@ -27,10 +26,9 @@ export function renderNeutralMessage(message: NeutralMessage): FormattedMessage
     : undefined;
 
   // Discord embed titles can only be linked as a whole, so only the repo head
-  // goes into the title (linked to the repository); the `: subject` text is
-  // rendered as the first line of the description, unlinked.
+  // goes into the title (linked to the event's object URL); the `: subject`
+  // text is rendered as the first line of the description, unlinked.
   const { head, subject } = splitMessageTitle(message.title);
-  const repoUrl = repoUrlFromMessage(message.url);
   const rawDescription = subject
     ? message.description
       ? `${subject}\n${message.description}`
@@ -48,7 +46,7 @@ export function renderNeutralMessage(message: NeutralMessage): FormattedMessage
     embeds: [
       {
         title: cap(head, MAX_TITLE),
-        url: subject ? repoUrl : message.url,
+        url: message.url,
         color: message.color,
         description: cap(rawDescription, MAX_DESCRIPTION) || undefined,
         author: message.author
diff --git a/server/lib/drivers/telegram/render.ts b/server/lib/drivers/telegram/render.ts
index fc9d720..80f7bd9 100644
--- a/server/lib/drivers/telegram/render.ts
+++ b/server/lib/drivers/telegram/render.ts
@@ -1,5 +1,5 @@
 import type { NeutralMessage } from "../../types";
-import { repoUrlFromMessage, splitMessageTitle } from "../../formatters/helpers";
+import { splitMessageTitle } from "../../formatters/helpers";
 
 /** Telegram caps a single message at 4096 characters (HTML entities included). */
 const MAX_TEXT = 4096;
@@ -64,11 +64,11 @@ export function renderNeutralMessage(message: NeutralMessage): string {
   const parts: string[] = [];
 
   // HTML allows partial links, so keep the `{repo}{#number}: {subject}` line
-  // intact with only the repo head linked (the subject stays plain text).
+  // intact with only the repo head linked to the event's object URL (the
+  // subject stays plain text).
   const { head, subject } = splitMessageTitle(message.title);
-  const repoUrl = repoUrlFromMessage(message.url);
   const title = subject
-    ? `<b>${repoUrl ? `<a href="${esc(repoUrl)}">${mdToHtml(head)}</a>` : mdToHtml(head)}: ${mdToHtml(subject)}</b>`
+    ? `<b>${message.url ? `<a href="${esc(message.url)}">${mdToHtml(head)}</a>` : mdToHtml(head)}: ${mdToHtml(subject)}</b>`
     : message.url
       ? `<b><a href="${esc(message.url)}">${mdToHtml(message.title)}</a></b>`
       : `<b>${mdToHtml(message.title)}</b>`;
diff --git a/server/lib/formatters/helpers.ts b/server/lib/formatters/helpers.ts
index c8ee428..61b38c7 100644
--- a/server/lib/formatters/helpers.ts
+++ b/server/lib/formatters/helpers.ts
@@ -31,23 +31,6 @@ export function splitMessageTitle(title: string): TitleParts {
   return { head: title.slice(0, idx), subject: title.slice(idx + 2) };
 }
 
-/**
- * Repository URL derived from an event URL (origin + owner + repo). Returns
- * undefined when there is no URL to derive from — callers then render the
- * title without a link.
- */
-export function repoUrlFromMessage(url: string | undefined): string | undefined {
-  if (!url) return undefined;
-  try {
-    const parsed = new URL(url);
-    const segments = parsed.pathname.split("/").filter(Boolean);
-    if (segments.length >= 2) return `${parsed.origin}/${segments[0]}/${segments[1]}`;
-  } catch {
-    // not a parseable URL — no link
-  }
-  return undefined;
-}
-
 export function buildMessage(
   partial: Omit<Partial<NeutralMessage>, "title"> & { title: string },
   t: T,